If you do not spend the time, crafting a brilliant subject line, your open rate will go down and as a result your overall performance will too. It’s that simple.

Whilst there are multiple elements to a successful email campaign, there is one element above all in driving sales.

To discover the best time to send an email it is worth truly consider how your customer or potential customer might spend their day

Yes people will judge a book by its cover. So they will surely judge your email by your subject line.

There simply is not a marketing activity that delivers a better return on investment than email marketing. How important then is your copy?

In the fleeting world of email marketing, where inboxes overflow and attention spans dwindle, crafting compelling copy is the secret weapon to standing out. Here are the battle-tested strategies to make your emails impossible to ignore:

So, you're not a wordsmith, but you want to send emails that don't make people cringe (or worse, unsubscribe)? Don't worry, you're not alone! Writing effective email copy doesn't require a fancy degree or a thesaurus full of buzzwords. It's about connecting with your audience in a way that feels authentic and engaging.

Are your emails falling flat? Discover the 5 common mistakes that are sabotaging your email marketing success and learn how to fix them for better engagement and conversions.