About us

Our multi-award winning copywriters have worked for some of the largest and smallest companies in the world. From Dell Inc, to Google through to yoga instructors, consultants and artisan makers. Over 25 years we’ve figured out what makes people open emails, close emails, click through on to a website and the analytics of every inch. Data has informed our approach and experience leads our way.

Copy for Email is part of the ADAM Group set up by award winning advertising and direct response marketing expert Frank McCaughey. The reason was simple. Some business just wanted copy for email, not help with Brand, Strategy, Campaign Optimisation, Video Advertising. Some people just wanted a copywriter to write brilliant copy for their emails. So our company was formed with that in mind. If you want to find out more about ADAM go to https://www.adamadverts.com.

FROM LITTLE ACORNS

Copy for Email was founded by Frank McCaughey. Frank has 25 years working for and with some of the largest companies in the world. Frank’s first marketing agency Acorn was founded in 2006. It started in a basement office in Dublin, Ireland, grew to 100 people and was voted agency of the year two years in a row. It was acquired by a US Multinational in 2012. Frank went on to be a mentor, investor and advisor for multiple start ups and small businesses. ADAM was started up last year to give small businesses big business marketing. Copy for email was born out of fulfilling a simple business need. Expert email copywriting that delivers results. Frank signs off every email that is sent to clients. So if it is not good enough, then you can blame him.Our mission is to keep you as a client not for one campaign but for everyone of your email campaigns. We only do that if you get results.

OPEN. CAPTURE. KEEP. ACT