How to Write Email Copy: A Dummy's Guide to Email Marketing
How to Write Email Copy: A Dummy's Guide to Email Marketing
So, you want to send emails that people actually read? Good news – it's not rocket science. With a little know-how, you can craft emails that your subscribers will love (and that'll help your business grow).
Here are the basics:
Subject Line – Make it Zing:
Think of this as the headline of your email. It needs to be short, catchy, and make people want to open it.
Use numbers, questions, or a bit of mystery to pique their curiosity.
Hello, [Name]! Personalize It:
Nobody likes a generic "Dear Valued Customer" greeting. Use their name if you have it. It makes your email feel more friendly and relevant.
Get to the Point – Fast:
Don't beat around the bush. Tell people what your email is about right away.
People are busy, so respect their time.
Keep it Conversational:
Write like you're talking to a friend, not a robot.
Avoid jargon and fancy words. Just be yourself!
Benefits, Not Features:
Don't just list the features of your product or service. Tell people how it will benefit them.
What problem will it solve? How will it make their life easier or better?
Call to Action – Tell Them What to Do:
Do you want them to buy something, visit your website, or sign up for a newsletter? Tell them clearly and make it easy for them to do it (e.g., with a big, bright button).
Bonus Tips:
Break Up Your Text: Use short paragraphs, headings, and bullet points to make your emails easy to read.
Add Images: A nice picture can make your email more visually appealing.
Test and Tweak: Try sending different versions of your email to see what works best.
Don't Overthink It!
The most important thing is to just start writing. The more you practice, the better you'll get at it. And if you need a helping hand, remember, at Copyforemail.com, we specialize in crafting emails that get results.
So, what are you waiting for? Start writing awesome emails today!
