The "Buy or Die" Email Playbook in 2024: Why More Emails = More Sales (or Unsubscribes)
The "Buy or Die" Email Playbook: Why More Emails = More Sales (or Unsubscribes)
Buckle up, email marketers, because we're about to shake things up.
Forget those old-school "less is more" mantras. Email marketing in 2024 is about embracing a bolder strategy: Buy or Die.
The reality is harsh: either your emails are leading to conversions, or they're training your subscribers to expect freebies without ever pulling out their wallets.
The Ticking Time Bomb of Email Engagement
We know the clock is ticking on every email you send. 70% (or more) of your responses happen within the first hour. If your email isn't immediately grabbing attention and offering value, it's toast. What’s more people do not go back to check promotional emails. So either they see it in the first hour or so.. that’s it. If people have an organised inbox, they are not busy.
Frequency: The Secret Weapon (or the Unsubscribe Button)
Let's talk numbers. According to research, a whopping 61% of consumers actually want to receive promotional emails weekly, and 38% want them even more frequently. So why are we tiptoeing around with monthly newsletters?
Here's the deal:
More emails mean more opportunities to connect with your audience, showcase your products or services, and ultimately drive sales.
Consistent communication keeps your brand top-of-mind. The more people see your name in their inbox, the more likely they are to think of you when they're ready to buy.
Yes, you'll get some unsubscribes. But let's be honest, those people were probably never going to buy from you anyway.
Focus on quality and quantity. If your emails are packed with valuable content and irresistible offers, people will want to stay subscribed.
The Post-Purchase Pivot
Once someone becomes a customer, the game changes. They've already shown they're interested in what you have to offer. Now, it's time to nurture that relationship with targeted, personalized communication.
But for prospects? It's Buy or Die time. Don't be afraid to experiment with higher frequency, but always keep a close eye on your analytics. If your unsubscribe rate starts to climb, re-evaluate your strategy and content.
Embrace the Unsubscribe Button
The unsubscribe button is not your enemy. It's a self-cleaning oven for your email list. Let the unengaged users go. Focus your energy on the subscribers who are genuinely interested in your brand and your offerings.
The Copyforemail.com Approach
We believe in crafting email copy that cuts through the clutter and compels action. We'll help you create a "Buy or Die" email strategy that delivers results.
